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How It Works

The full patient acquisition system, end to end.

Genexa runs patient acquisition as one connected system — not a set of disconnected tools. Here is how each stage works, and how they fit together to turn an ad click into a confirmed, attended consultation.

Six Stages

Every stage is owned, tracked, and measured.

Each stage hands cleanly to the next. Nothing falls between an ad buyer, a CRM, and a front desk.

Stage 01

Attract

Compliant Meta advertising targeted to local, in-market patients.

Stage 02

Capture

Lead forms and landing pages gather consented, non-sensitive inquiry data.

Stage 03

Contact

Rapid, consistent outreach from a dedicated acquisition desk.

Stage 04

Qualify

Geographic, clinical, and logistical fit vetted before booking.

Stage 05

Schedule

Qualified prospects booked into available consultation slots.

Stage 06

Confirm & Measure

Reminders, confirmation, attendance, and attributed reporting.

End-to-end workflow
Attract
Capture
Contact
Qualify
Schedule
Confirm & Measure

Each handoff is tracked. A lead that stalls is visible immediately — not lost in a spreadsheet.

Acquisition Economics

We measure downstream, not vanity metrics.

Cost per lead tells you what an inquiry costs. The system below shows what an attended consultation — and an acquired patient — actually costs.

Top of funnel
$38
Cost per inquiry
Vetted for fit
$92
Cost per qualified
Booked & confirmed
$210
Cost per consultation
Actually sat in the chair
$312
Cost per attended

Sample figures for illustration only. Not a guarantee of results.

Want this system running for your clinic?

Tell us about your clinic, capacity, and growth goals. We'll review and explore fit.

Read: why cost per lead is the wrong metric