Why Cost Per Lead Is the Wrong Metric for Regenerative Clinics
Cost per lead is easy to measure and almost useless for regenerative clinics. Here are the metrics that reveal whether your acquisition system is profitable.
- 01. Cost per lead (CPL) is the most common metric in lead generation and o…
- 02. The metrics that actually reveal whether a patient acquisition system…
- 03. FAQ
Cost per lead (CPL) is the most common metric in lead generation and one of the least useful for a regenerative medicine clinic. A $35 lead and a $35 lead are not the same animal — one might be a qualified, geographically eligible prospect two clicks from booking, the other a curiosity click from three states away. CPL tells you what you paid for an inquiry; it tells you nothing about whether that inquiry becomes a patient.
The metrics that actually reveal whether a patient acquisition system is profitable sit further down the funnel: cost per qualified inquiry, cost per booked consultation, cost per attended consultation, and — where attribution supports it — cost per acquired patient and the relationship between advertising spend and attributed revenue.
Frequently asked questions
What's the formula for cost per attended consultation?
Cost per attended consultation = total advertising spend / number of consultations actually attended in the period. It is the clearest single number for whether your follow-up and scheduling system is working.
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